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About

What You Need to Know About Lynn Strand of Outside Knowledge

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I’m committed to providing businesses – both small and large – stress-free research, quality information and meaningful results.  By doing this, organizations gain significant business decision back-up (getting some Outside Knowledge! 🙂 ). If you are basing decisions on quality information, your ultimate rewards will increase substantially!

 

Fun Facts about Lynn:

Organizations I participate in or support:  Special Libraries Association,  The Association of Independent Information Professionals (AIIP),  WomenVenture, Arthritis Foundation

Librarian. It’s a word that conjures up a lot of images. Lady of a certain age with a bun and glasses. Warm, motherly, grade-school-story-lady. Marian from The Music Man. My personal favorite – Katherine Hepburn in the classic film Desk Set. (if you haven’t seen it, mix a martini, and rent it. It’s fab!) Well, hate to tell you, but I’m none of those things. These days, not many librarians fit those stereotypes.

I respect the Librarian heritage but I am intent on being part of the new vision of the information profession. I consider myself a librarian for the 21st century. I work with big data and market research, not checking out books. I do my searching in special online tools, not in a building. I dig the deep data about companies, people, industries, products and consumers.I mix the old and the new for your outside perspective.

I do still wear cool, funky glasses.

Where you can see me writing:

  • Jinfo.com
  • Business Information Review

Stuff I like:

  • Beach vacations in Mexico
  • English Breakfast Tea (cream, 1 sugar)
  • Boating
  • Gardening
  • Guacamole
  • A nice Vodka Tonic (2 limes)
  • Helping my clients get smarter

Letters after my name:

  • Master of Library & Information Science, MLIS
  • Bachelor of Art, Anthropology
  • Mini Master of Marketing Management, MMMM

My educational background is important because I have a solid foundation on research and information gathering that informs my analytic and insight skills. Knowledge matters!

“Research is formalized curiosity. It is poking and prying with a purpose.”  Zora Neale Hurston

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